From Strategy To Impact

This revised and expanded 2026 edition reconstructs and develops the author’s earlier *Strategic Management Process*. It draws on professional experience, established strategic management literature and carefully qualified applications of familiar frameworks. It is an independent practical guide, not a newly accredited qualification or professional certification. The Fictional Training Institute, its figures and its decisions are educational inventions, not evidence about a real organisation.

The foundations in Part One are not a fifth phase: the original model still comprises four phases and twelve steps.

The Four Phases and Twelve Steps

Phase	Steps and Practical Output
Strategic Assessment	Steps 1–5: 1. Define strategic direction 2. Analyse the organisation internally 3. Analyse its business environment 4. Conduct SWOT 5. Conduct TOWS Output: diagnosis, refined direction and candidate options.
Strategy Formulation	Steps 6–8: 6. Identify strategic options 7. Design the business model 8. Create the strategy map Output: a coherent choice, objectives, measures and approval conditions.
Strategy Implementation	Steps 9–11: 9. Develop the annual action plan 10. Shape the organisation’s structure and environment 11. Provide strategic leadership Output: initiatives, resources, capabilities and clear responsibilities.
Strategic Control	Step 12: 12. Strategic control Output: continue, correct implementation or adapt the strategy.

Review findings return to the choice, initiative or assumption that needs reconsideration—not automatically to the beginning.

A Practical Guide to Formulating, Implementing and Reviewing Strategy.

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